Kendrick Lamar’s “God is Gangsta” Video

After an incredible year with the release of 2015’s best record To Pimp a Butterfly, Kendrick Lamar posted a new music video, titled “God is Gangsta,” that includes ITPAB tracks “u” and “For Sale?” The first half of the video finds a heavily drunk and depressed Lamar rapping “u” with demonic rage. All that anger and emotion later dissolves when “For Sale?” pops on and Lamar’s character is seen face-down in a pool and getting lap dances at a strip club. The video itself is pretty dark and unsettling, playing out like a demented, David-Lynchian short film and ending rather abruptly. But while both songs are sonically different, they share core themes of self-loathing and isolation that permeate through Lamar’s lyrics and delivery. It’s stuff like this that makes Kendrick Lamar one of the most unprecedented and most valuable artists of our time.


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